Repurposing Your Content
Are you constantly burdened by the need to create new content for your company’s social media and marketing efforts? It can be a daunting task, but there’s a solution that can help you effectively and efficiently scale your marketing efforts: repurposing or recycling your existing content. In this article, we’ll explore the concept of repurposing content and provide you with actionable ideas to implement this strategy. By repurposing your marketing material, you can maximize exposure, engage your audience, and drive more traffic to your website.
Sharing Your Expertise to Build Trust
To establish trust with your prospects, it’s essential to share your expertise. This can be achieved through various content formats such as how-to videos, blogs, articles, or informative pieces that resonate with your target audience. Once you have published these topics, you can identify key takeaways and republish them in multiple forms. This approach ensures you get the most out of each topic and increases its exposure. By leveraging different communication platforms frequented by your prospects, you can effectively drive more traffic to your website and ultimately grow your company.
Repurposing Material to Maximize Exposure
Now, let’s dive into some practical examples of repurposing your marketing material to expand your reach:
Video Series: If you have an outline or guide that is shared with prospects and customers, consider creating a short video series based on it. Publish these videos on platforms like YouTube, Vimeo, Facebook, and other relevant video platforms. Additionally, write articles that delve deeper into each step of the guide, expanding on the content presented in the videos.
Expanding on Content: Highlight your pre-existing articles, blogs, and videos by creating a more expanded version of each. This series can be labeled as “2.0” and can provide fresh insights or expanded information on the original content. This approach keeps your audience engaged and encourages them to revisit and take deeper dives into topics you share. Without over doing it, be sure to establish your business as the solution where applicable.
Shareable Quotes: Extract meaningful quotes from your articles and videos. Publish these quotes on platforms like Instagram, Pinterest, and others that are suitable for visual content. Be sure to include a backlink to the original content in the description, driving traffic back to your website.
Exclusive Email Content: Create a high-value, brief outline or series of articles and offer a more in-depth dive into a topic through email signups. This strategy allows you to capture interested prospects and build your email marketing lists. Make sure your website and email marketing platform are set up to handle this effectively.
Article-to-Video and Vice Versa: Transform an article into a video or vice versa. This approach allows you to cater to the different preferences and learning styles of your audience. With minimal effort, you can provide high-value content in different formats, expanding your reach and engagement.
Repurposing your marketing material is a smart strategy that enables you to maximize exposure and scale your marketing efforts effectively. By leveraging existing content and adapting it to different formats and platforms, you can reach a wider audience, build trust, and drive more traffic to your website. Take action today and start repurposing your content to make a meaningful difference in your marketing endeavors. Implement these strategies and see the positive impact on your company’s growth.