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Building Your Brand’s Online Presence 101

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Leveraging "Top 10" Lists and more

Building Your Online Presence

A strong online presence is essential for any business, but it’s especially important for commercial contractors. Your website is your digital storefront, and it needs to be well-designed and informative. It should also be optimized for search engines so that prospects can easily find you.

Another important part of building your online presence is social media. Create social media accounts on the platforms that your prospect frequents. Use these accounts to share engaging content, such as blog posts, videos, and photos. Be sure to interact with followers and respond to their inquiries.

Creating Valuable Content

One of the best ways to build trust with your audience and establish yourself as an expert in your field is to create valuable content. This could include blog posts, articles, videos, infographics, or even e-books. Your content should be informative, helpful, and relevant to your target audience.

Here are a few ideas for valuable content that you can create for your commercial contracting business:

  • How-to guides on common commercial contracting topics, such as how to choose a contractor, how to negotiate a contract, or how to manage a project.
  • Lists of the top 10 or 20 affiliated commercial contractors in your area.
  • Case studies of successful projects that your business has worked on.
  • Interviews with industry experts on topics such as the latest trends in commercial construction or the best practices for managing a commercial project.

Using Numbered Lists to Boost SEO and Social Media Engagement

Numbered lists are a great way to capture users’ attention and increase click-through rates. When you use numbered lists in your content titles, it creates a pattern-disrupt that immediately draws the reader’s eye.

Here are a few examples of numbered list headlines that could be effective for commercial contractors:

  • 10 Ways to Save Money on Your Commercial Construction Project
  • 5 Tips for Choosing the Right Commercial Contractor
  • 3 Common Mistakes to Avoid When Negotiating a Commercial Contract
  • The 10 Best Commercial Contractors in the Southeast & their Specialty
  • 20 Ways to Improve the Efficiency of Your Commercial Construction Project


Creating and sharing valuable “how-to’s,” “must-haves,” or “top 10s” can significantly benefit your commercial contracting business’s online presence. By leveraging the power of these lists, you can:

  • Establish a trusting relationship with your audience.
  • Position your company as an expert in your industry.
  • Drive engagement on social media platforms.
  • Improve your website’s SEO.
  • Generate leads and sales.

Don’t wait! Start building your list of valuable content and start making a difference today.

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Red Water Media

Helping business owners find and leverage online communication avenues to market their products and services.

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